{"id":7536,"date":"2020-09-15T11:44:00","date_gmt":"2020-09-15T11:44:00","guid":{"rendered":"https:\/\/cit.upc.edu\/mercabarna_upc_catedra\/"},"modified":"2025-03-13T13:00:32","modified_gmt":"2025-03-13T13:00:32","slug":"mercabarna_upc_catedra","status":"publish","type":"post","link":"https:\/\/cit.upc.edu\/ca\/mercabarna_upc_catedra\/","title":{"rendered":"Mercabarna i la UPC creen una c\u00e0tedra universit\u00e0ria per lluitar contra el malbaratament alimentari"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El mercat majorista d\u2019aliments frescos Mercabarna i la UPC creen una c\u00e0tedra universit\u00e0ria dedicada a estudiar com prevenir i reduir el malbaratament alimentari en les baules de la producci\u00f3 i la distribuci\u00f3 majorista i detallista de la cadena aliment\u00e0ria.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cit.upc.edu\/wp-content\/uploads\/2020\/10\/MercabarnaUPC-1.jpg\" alt=\"\" class=\"wp-image-7531\" width=\"477\" height=\"317\" srcset=\"https:\/\/cit.upc.edu\/wp-content\/uploads\/2020\/10\/MercabarnaUPC-1.jpg 700w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2020\/10\/MercabarnaUPC-1-300x200.jpg 300w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2020\/10\/MercabarnaUPC-1-219x146.jpg 219w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2020\/10\/MercabarnaUPC-1-50x33.jpg 50w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2020\/10\/MercabarnaUPC-1-112x75.jpg 112w\" sizes=\"auto, (max-width:767px) 477px, 477px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La&nbsp;<strong>Universitat Polit\u00e8cnica de Catalunya \u00b7 BarcelonaTech (UPC)<\/strong>, a trav\u00e9s de l\u2019Escola d&#8217;Enginyeria&nbsp;Agroaliment\u00e0ria i de Biosistemes de Barcelona (EEABB), ser\u00e0 l\u2019encarregada, conjuntament amb Mercabarna, de dur a terme el projecte, en haver guanyat el concurs convocat entre universitats p\u00fabliques catalanes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La c\u00e0tedra, que rebr\u00e0 el nom de&nbsp;<strong>C\u00e0tedra UPC-Mercabarna per la lluita contra el malbaratament alimentari<\/strong>, tindr\u00e0 un pressupost de 30.000 euros anuals i una durada de 3 anys prorrogables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Recerca innovadora per potenciar l\u2019aprofitament alimentari<br><\/strong>Els &nbsp;objectius de la C\u00e0tedra s\u2019articulen en torn a 5 eixos estrat\u00e8gics:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Diagnosi i Estudi<\/strong>\u00a0\u2013 S\u2019identificaran i establiran indicadors que permetran quantificar les p\u00e8rdues i el malbaratament alimentari en les baules de la cadena aliment\u00e0ria des de la producci\u00f3 fins al consumidor, des del camp a la taula. Tamb\u00e9 s\u2019investigar\u00e0 per trobar solucions tecnol\u00f2giques i innovadores que millorin l\u2019aprofitament.<\/li><li><strong>Bones pr\u00e0ctiques<\/strong>\u00a0\u2013 Es crear\u00e0 un dec\u00e0leg de bones pr\u00e0ctiques per a la prevenci\u00f3 i reducci\u00f3 de les p\u00e8rdues i el malbaratament en les baules de la cadena aliment\u00e0ria.<\/li><li><strong>Punt de trobada<\/strong>\u00a0\u2013 Es crearan sin\u00e8rgies, aliances i punts de trobada amb actors clau dels sectors implicats en la lluita contra les p\u00e8rdues i el malbaratament alimentari.<\/li><li><strong>Formaci\u00f3 i transfer\u00e8ncia<\/strong>\u00a0\u2013 Es transferir\u00e0 coneixements i formaci\u00f3 per assolir el m\u00e0xim aprofitament alimentari possible.<\/li><li><strong>Comunicaci\u00f3 i sensibilitzaci\u00f3<\/strong>\u00a0\u2013 Es divulgaran els treballs realitzats en els mitjans de comunicaci\u00f3 i en els espais especialitzats a la tem\u00e0tica. Cal definir i desenvolupar estrat\u00e8gies de sensibilitzaci\u00f3 de la poblaci\u00f3 en relaci\u00f3 a la problem\u00e0tica del malbaratament i els seus efectes socials i ambientals.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>L\u2019equip de la c\u00e0tedra<br><\/strong>A la UPC, la c\u00e0tedra recau en&nbsp;professorat de l\u2019Escola d\u2019Enginyeria Agroaliment\u00e0ria i de Biosistemes de Barcelona (EEABB), amb qu\u00e8 Mercabarna porta anys treballant conjuntament en diferents \u00e0mbits de la recerca i la formaci\u00f3. La direcci\u00f3 de la c\u00e0tedra anir\u00e0 a&nbsp;c\u00e0rrec del catedr\u00e0tic&nbsp;<a target=\"_blank\" target=\"_blank\" href=\"https:\/\/directori.upc.edu\/directori\/dadesPersona.jsp?id=1003964\" target=\"_blank\" rel=\"noreferrer noopener\">Josep Maria Gil<\/a>, professor d\u2019Economia Agr\u00e0ria de la UPC i director del&nbsp;Centre de Recerca en Economia del Desenvolupament Agroalimentari (CREDA)&nbsp;de la UPC i l\u2019<a target=\"_blank\" target=\"_blank\" href=\"https:\/\/www.irta.cat\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">IRTA<\/a>, encarregant-se de l\u2019\u00e0rea de Recerca. La subdirecci\u00f3 de formaci\u00f3 recaur\u00e0 en&nbsp;<a target=\"_blank\" target=\"_blank\" href=\"https:\/\/directori.upc.edu\/directori\/dadesPersona.jsp?id=1045594\" target=\"_blank\" rel=\"noreferrer noopener\">Anna Gras<\/a>, doctora en enginyeria agr\u00f2noma i directora de l\u2019EEABB. El professor&nbsp;<a target=\"_blank\" target=\"_blank\" href=\"https:\/\/directori.upc.edu\/directori\/dadesPersona.jsp?id=1045536\" target=\"_blank\" rel=\"noreferrer noopener\">Eduard Hern\u00e1ndez<\/a>, doctor enginyer agr\u00f2nom i expert en ind\u00fastries aliment\u00e0ries, portar\u00e0 la part de tecnologia i recerca de solucions tecnol\u00f2giques a l\u2019aprofitament d\u2019aliments per reduir el malbaratament.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El mercat majorista d\u2019aliments frescos Mercabarna i la UPC creen una c\u00e0tedra universit\u00e0ria dedicada a estudiar com prevenir i reduir el malbaratament alimentari en les baules<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":5,"featured_media":7531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,5],"tags":[],"class_list":["post-7536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","category-uncategorized-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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