{"id":9823,"date":"2019-09-18T14:59:00","date_gmt":"2019-09-18T14:59:00","guid":{"rendered":"https:\/\/cit.upc.edu\/?p=9823"},"modified":"2024-01-03T09:26:35","modified_gmt":"2024-01-03T09:26:35","slug":"adquiver","status":"publish","type":"post","link":"https:\/\/cit.upc.edu\/ca\/adquiver\/","title":{"rendered":"L\u2019inLab FIB de la UPC se suma al projecte d\u2019R+D d\u2018AdQuiver per aplicar intel\u00b7lig\u00e8ncia artificial i \u2018big data\u2019 al m\u00e0rqueting tur\u00edstic"},"content":{"rendered":"\n<p><strong>Investigadors de l&#8217;inLab FIB de la UPC treballaran conjuntament, durant un any, amb l&#8217;equip d\u2019R+D de l\u2019empresa AdQuiver per a l&#8217;aplicaci\u00f3 de t\u00e8cniques d&#8217;intel\u00b7lig\u00e8ncia artificial i big data al m\u00e0rqueting tur\u00edstic.<\/strong><\/p>\n\n\n\n<p>L&#8217;inLab FIB de la UPC treballar\u00e0 conjuntament, durant un any, amb l&#8217;equip d\u2019R+D de l\u2019empresa AdQuiver per a l&#8217;aplicaci\u00f3 de t\u00e8cniques d&#8217;intel\u00b7lig\u00e8ncia artificial i &#8216;big data&#8217; al m\u00e0rqueting tur\u00edstic. Aquesta cooperaci\u00f3 s&#8217;ha oficialitzat, el 17 de setembre, amb la signatura del conveni de col\u00b7laboraci\u00f3 entre ambdues entitats.<\/p>\n\n\n\n<p class=\"has-text-align-right\">18\/09\/2019<\/p>\n\n\n\n<p><strong>Francesc Torres<\/strong>, rector de la&nbsp;<strong>Universitat Polit\u00e8cnica de Catalunya \u00b7 BarcelonaTech (UPC)<\/strong>, i&nbsp;<strong>Jorge N\u00fa\u00f1ez<\/strong>, CEO d\u2019<a target=\"_blank\" target=\"_blank\" href=\"http:\/\/www.adquiver.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdQuiver<\/a>, han signat, el 17 de setembre, un conveni de col\u00b7laboraci\u00f3 a trav\u00e9s del qual l\u2019equip d\u2019investigadors de l\u2019<a target=\"_blank\" target=\"_blank\" href=\"https:\/\/inlab.fib.upc.edu\/\" target=\"_blank\" rel=\"noreferrer noopener\">inLab FIB<\/a>&nbsp;de la&nbsp;<a target=\"_blank\" target=\"_blank\" href=\"https:\/\/www.fib.upc.edu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facultat d&#8217;Inform\u00e0tica de Barcelona (FIB)<\/a>&nbsp;de la UPC col\u00b7laborar\u00e0 amb&nbsp;<a target=\"_blank\" target=\"_blank\" href=\"http:\/\/www.adquiver.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdQuiver<\/a>&nbsp;en el desenvolupament de la versi\u00f3 2.0 de la tecnologia MoirAI i avan\u00e7ar en l\u2019aplicaci\u00f3 de t\u00e8cniques d\u2019intel\u00b7lig\u00e8ncia artificial i&nbsp;<em>big data<\/em>&nbsp;en el m\u00e0rqueting tur\u00edstic.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0106-1024x683.jpg\" alt=\"\" data-id=\"9827\" data-full-url=\"https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0106.jpg\" data-link=\"https:\/\/cit.upc.edu\/ca\/?attachment_id=9827\" class=\"wp-image-9827\" srcset=\"https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0106-1024x683.jpg 1024w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0106-300x200.jpg 300w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0106-768x512.jpg 768w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0106-1536x1024.jpg 1536w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0106-2048x1366.jpg 2048w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0106-219x146.jpg 219w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0106-50x33.jpg 50w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0106-112x75.jpg 112w\" sizes=\"auto, (max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0113-1024x683.jpg\" alt=\"\" data-id=\"9824\" data-full-url=\"https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0113.jpg\" data-link=\"https:\/\/cit.upc.edu\/ca\/?attachment_id=9824\" class=\"wp-image-9824\" srcset=\"https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0113-1024x683.jpg 1024w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0113-300x200.jpg 300w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0113-768x512.jpg 768w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0113-1536x1024.jpg 1536w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0113-2048x1365.jpg 2048w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0113-219x146.jpg 219w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0113-50x33.jpg 50w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0113-113x75.jpg 113w\" sizes=\"auto, (max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div><\/div>\n\n\n\n<p>Aquesta col\u00b7laboraci\u00f3 s\u2019emmarca en el projecte&nbsp;\u2018Les Moires d&#8217;AdQore: plataforma tecnol\u00f2gica intel\u00b7ligent per a l\u2019optimizaci\u00f3 de processos Data-Driven Marketing enfocada al sector tur\u00edstic\u2019, subvencionat a trav\u00e9s del&nbsp;<a target=\"_blank\" target=\"_blank\" href=\"https:\/\/www.cdti.es\/index.asp?MP=100&amp;MS=818&amp;MN=2\" target=\"_blank\" rel=\"noreferrer noopener\">programa NEOTEC<\/a>&nbsp;del Centre per al Desenvolupament Tecnol\u00f2gic Industrial&nbsp; (CDTI). Els equips d\u2019investigadores treballaran, aix\u00ed, en el desenvolupament i escalat de MoirAI, i aconseguir un&nbsp;<strong>sistema m\u00e9s flexible i preparat per incorporar i gestionar centenars de variables a temps real basades en les dades de comportament i context dels usuaris digitals<\/strong>. En definitiva, aplicar el potencial de la intel\u00b7lig\u00e8ncia artificial i del&nbsp;<em>big data<\/em>&nbsp;per a la millora de les ventes directes en empreses tur\u00edstiques.<\/p>\n\n\n\n<p>La versi\u00f3 1.0 del projecte MoirAI s&#8217;ha desenvolupat gr\u00e0cies al suport del&nbsp;<a target=\"_blank\" target=\"_blank\" href=\"https:\/\/www.octsi.es\/octsi\/noticias-del-octsi\/convocatoria-eatic-2019\" target=\"_blank\" rel=\"noreferrer noopener\">programa EATIC<\/a>, una convocat\u00f2ria de subvencions a empreses d\u2019alta tecnologia i intensives en coneixement en \u00e0rees de l\u2019Estrat\u00e8gia d\u2019Especialitzaci\u00f3 Intel\u00b7ligent de Can\u00e0ries (RIS3), concedida por la Conselleria d\u2019Economia, Ind\u00fastria, Comer\u00e7 i Coneixement del Govern de Can\u00e0ries i cofinan\u00e7ada en un 85 % per fons FEDER.<\/p>\n\n\n\n<p>La col\u00b7laboraci\u00f3 entre AdQuiver \u2013empresa i de desenvolupament i ag\u00e8ncia de MAdTech<em>&nbsp;(Marketing and Advertising Technology<\/em>), especialitzada en la generaci\u00f3 de ventes directes digitals a trav\u00e9s d&#8217;estrat\u00e8gies&nbsp;<em>data driven marketing<\/em>&nbsp;per al sector tur\u00edstic\u2013 i la UPC es remunta a febrer de 2019 i ha estat impulsada a trav\u00e9s del&nbsp;<a target=\"_blank\" target=\"_blank\" href=\"https:\/\/cit.upc.edu\/es\" target=\"_blank\" rel=\"noreferrer noopener\">Centre d\u2019Innovaci\u00f3 i Tecnologia (CIT UPC)<\/a>, l\u2019entitat encarregada de portar al mercat i posar a disposici\u00f3 de les empreses les tecnologies desenvolupades pels centres i grups de recerca de la Universitat. El responsable del projecte a la UPC \u00e9s l\u2019investigador&nbsp;<a target=\"_blank\" target=\"_blank\" href=\"https:\/\/futur.upc.edu\/JoseCasanovasGarcia\" target=\"_blank\" rel=\"noreferrer noopener\">Josep Casanovas<\/a>, director de l\u2019inLab FIB, el laboratori d\u2019innovaci\u00f3 i recerca de la Facultat d\u2019Inform\u00e0tica de Barcelona de la UPC, mentre que l&#8217;investigador principal del projecte \u00e9s&nbsp;<a target=\"_blank\" target=\"_blank\" href=\"https:\/\/futur.upc.edu\/OscarRomeroMoral\" target=\"_blank\" rel=\"noreferrer noopener\">Oscar Romero<\/a>, tamb\u00e9 vinculat a l&#8217;inLab FIB.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Investigadors de l&#8217;inLab FIB de la UPC treballaran conjuntament, durant un any, amb l&#8217;equip d\u2019R+D de l\u2019empresa AdQuiver per a l&#8217;aplicaci\u00f3 de t\u00e8cniques d&#8217;intel\u00b7lig\u00e8ncia artificial i<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":5,"featured_media":9824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[935],"tags":[],"class_list":["post-9823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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