Virtual and Augmented Reality: Applications in the business world

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CIT UPC has participated in the “Virtual, augmented and mixed reality, business conference and demonstration day” through ViRVIG, an UPC research centre specialised in virtual and augmented reality. The event was held on 30 January and was organised by Molins de Rei Town Council. The aim was to provide information about virtual reality applications for companies and analyse the capacity of this technology to generate more immersive contents and create new business opportunities.

During the talk entitled Transfer to the production sector of virtual and augmented reality research, Jordi Moyès, a ViRVIG researcher, presented the technological capacities of the centre in aspects such as computer animation, deformable models, avatar animation, crowd simulation, fluid simulation, geometric modelling or management and display of complex models. He also presented some of the projects that have been undertaken such as those applied to cultural heritage (Tarraco Virtual or the reconstruction of sixteenth century Cadiz) and collaborations with companies in the automobile, aeronautic, optics or medical sectors.

The event is one of the activities in the collaboration framework agreement signed between the Universitat Politècnica de Catalunya (UPC) and Molins de Rei Town Council to promote training, research and technology transfer actions. The agreement focuses on supporting municipal initiatives based on Industry 4.0 technologies. It was signed on 23 January and has been promoted by the Baix Llobregat Campus.

The second talk was given by a representative of Visyon, another company specialised in virtual and augmented reality. Other participants in the organisation of the event were ACCIÓ, Cervelló Town Council, Palma de Cervelló Town Council, Vallirana Town Council, Papiol Town Council, Barcelona Chamber of Commerce, Barcelona Provincial Council, Government of Catalonia-Catalan Employment Service, Universitat Politècnica de Catalunya and Visyon.