{"id":9836,"date":"2019-09-18T14:59:00","date_gmt":"2019-09-18T14:59:00","guid":{"rendered":"https:\/\/cit.upc.edu\/adquiver\/"},"modified":"2024-01-03T09:26:37","modified_gmt":"2024-01-03T09:26:37","slug":"adquiver","status":"publish","type":"post","link":"https:\/\/cit.upc.edu\/en\/adquiver\/","title":{"rendered":"The UPC\u2019s InLab FIB joins the AdQuiver R&#038;D project to apply artificial intelligence and big data to tourism marketing"},"content":{"rendered":"\n<p><strong>Researchers from the UPC\u2019s inLab FIB will work for a year with the R&amp;D team from the company AdQuiver to apply artificial intelligence techniques and big data to tourism marketing.<\/strong><\/p>\n\n\n\n<p>The UPC\u2019s inLab FIB will work for a year with the R&amp;D team of the company AdQuiver to apply artificial intelligence techniques and big data to tourism marketing. This cooperation was made official on 17 September when a collaboration agreement was signed between both entities.<\/p>\n\n\n\n<p class=\"has-text-align-right\">18\/09\/2019<\/p>\n\n\n\n<p><strong>Francesc Torres<\/strong>, rector of the\u00a0<strong>Universitat Polit\u00e8cnica de Catalunya \u00b7 BarcelonaTech (UPC)<\/strong>, and <strong>Jorge N\u00fa\u00f1ez<\/strong>, CEO of <a target=\"_blank\" target=\"_blank\" href=\"http:\/\/www.adquiver.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdQuiver<\/a>, signed on 17 September a collaboration agreement through which a team of researchers from <a target=\"_blank\" target=\"_blank\" href=\"https:\/\/inlab.fib.upc.edu\/\" target=\"_blank\" rel=\"noreferrer noopener\">inLab FIB<\/a>,\u00a0 UPC <a target=\"_blank\" target=\"_blank\" href=\"https:\/\/www.fib.upc.edu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Barcelona School of Informatics (FIB)<\/a>,\u00a0will collaborate with <a target=\"_blank\" target=\"_blank\" href=\"http:\/\/www.adquiver.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdQuiver<\/a>\u00a0to develop version 2.0 of MoirAI technology and progress in the application of artificial intelligence techniques and big data\u00a0to tourism marketing.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0106-1024x683.jpg\" alt=\"\" data-id=\"9827\" data-full-url=\"https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0106.jpg\" data-link=\"https:\/\/cit.upc.edu\/ca\/?attachment_id=9827\" class=\"wp-image-9827\" srcset=\"https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0106-1024x683.jpg 1024w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0106-300x200.jpg 300w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0106-768x512.jpg 768w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0106-1536x1024.jpg 1536w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0106-2048x1366.jpg 2048w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0106-219x146.jpg 219w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0106-50x33.jpg 50w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0106-112x75.jpg 112w\" sizes=\"auto, (max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0113-1024x683.jpg\" alt=\"\" data-id=\"9824\" data-full-url=\"https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0113.jpg\" data-link=\"https:\/\/cit.upc.edu\/ca\/?attachment_id=9824\" class=\"wp-image-9824\" srcset=\"https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0113-1024x683.jpg 1024w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0113-300x200.jpg 300w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0113-768x512.jpg 768w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0113-1536x1024.jpg 1536w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0113-2048x1365.jpg 2048w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0113-219x146.jpg 219w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0113-50x33.jpg 50w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0113-113x75.jpg 113w\" sizes=\"auto, (max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div><\/div>\n\n\n\n<p>This collaboration is part of the project \u2018Les Moires d&#8217;AdQore: plataforma tecnol\u00f2gica intel\u00b7ligent per a l\u2019optimizaci\u00f3 de processos Data-Driven Marketing enfocada al sector tur\u00edstic\u2019 (The Moiras of AdQore: An intelligent technological platform for the optimization of Data-Driven Marketing processes focused on the tourism sector), subsidised through the <a target=\"_blank\" target=\"_blank\" href=\"https:\/\/www.cdti.es\/index.asp?MP=100&amp;MS=818&amp;MN=2\" target=\"_blank\" rel=\"noreferrer noopener\">NEOTEC<\/a> programme&nbsp;of the Centre for the Development of Industrial&nbsp;Technology (CDTI). Teams of researchers will work on the development and scaling up of MoirAI to create a <strong>more flexible system that can incorporate and manage hundreds of variables in real time, based on data on the behaviour and context of online users<\/strong>. In short, the potential of artificial intelligence and big data will be used to improve direct sales in tourism companies.<br><br>Version 1.0 of the MoirAI project was developed with the support of the <a target=\"_blank\" target=\"_blank\" href=\"https:\/\/www.octsi.es\/octsi\/noticias-del-octsi\/convocatoria-eatic-2019\" target=\"_blank\" rel=\"noreferrer noopener\">EATIC<\/a> programme, a call for subsidies for high-tech, knowledge-intensive companies in areas of the Smart Specialisation Strategy of the Canary Islands (RIS3), granted by the Canary Islands Department of Economy, Industry, Trade and Knowledge and jointly financed with 85% of the funds by the ERDF.<br><br>The collaboration between AdQuiver \u2013 the development company and agency of MAdTech(Marketing and Advertising Technology), specialised in the generation of direct online sales through data driven marketing&nbsp;strategies for the tourism sector \u2013 and the UPC began in February 2019 and has been promoted by the <a target=\"_blank\" target=\"_blank\" href=\"https:\/\/cit.upc.edu\/es\" target=\"_blank\" rel=\"noreferrer noopener\">CIT UPC Technology Centre<\/a>, the entity that is responsible for bringing to the market and making available to companies the technologies developed by UPC research centres and groups. The head of the project at the UPC is <a target=\"_blank\" target=\"_blank\" href=\"https:\/\/futur.upc.edu\/JoseCasanovasGarcia\" target=\"_blank\" rel=\"noreferrer noopener\">Josep Casanovas<\/a>, researcher and director of inLab FIB, the innovation and research laboratory of Barcelona School of Informatics (FIB), while the principal researcher for the project is <a target=\"_blank\" target=\"_blank\" href=\"https:\/\/futur.upc.edu\/OscarRomeroMoral\" target=\"_blank\" rel=\"noreferrer noopener\">Oscar Romero<\/a>, who is also associated with inLab FIB.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Researchers from the UPC\u2019s inLab FIB will work for a year with the R&amp;D team from the company AdQuiver to apply artificial intelligence techniques and big<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":5,"featured_media":9825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[935,940],"tags":[],"class_list":["post-9836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticia","category-noticia-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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