{"id":9832,"date":"2019-09-18T14:59:00","date_gmt":"2019-09-18T14:59:00","guid":{"rendered":"https:\/\/cit.upc.edu\/?p=9832"},"modified":"2024-01-03T09:26:36","modified_gmt":"2024-01-03T09:26:36","slug":"adquiver","status":"publish","type":"post","link":"https:\/\/cit.upc.edu\/es\/adquiver\/","title":{"rendered":"inLAB FIB de la UPC se une al proyecto de I+D de AdQuiver para aplicar inteligencia artificial y \u2018big data\u2019 al marketing tur\u00edstico"},"content":{"rendered":"\n<p><strong>Investigadores de inLab FIB de la UPC trabajar\u00e1n conjuntamente, durante un a\u00f1o, con el equipo de I+D de la empresa AdQuiver para la aplicaci\u00f3n de t\u00e9cnicas de inteligencia artificial y big data al marketing tur\u00edstico.<\/strong><\/p>\n\n\n\n<p>inLAB FIB de la UPC trabajar\u00e1 conjuntamente, durante un a\u00f1o, con el equipo de I+D de AdQuiver para la aplicaci\u00f3n de t\u00e9cnicas de inteligencia artificial y big data al marketing tur\u00edstico. Esta cooperaci\u00f3n se ha oficializado, el 17 de septiembre, con la firma del convenio de colaboraci\u00f3n entre ambas entidades.<\/p>\n\n\n\n<p class=\"has-text-align-right\">18\/09\/2019<\/p>\n\n\n\n<p><strong>Francesc Torres<\/strong>, rector de la&nbsp;<strong>Universitat Polit\u00e8cnica de Catalunya \u00b7 BarcelonaTech (UPC)<\/strong>, y&nbsp;<strong>Jorge N\u00fa\u00f1ez<\/strong>, CEO de&nbsp;<a target=\"_blank\" target=\"_blank\" href=\"http:\/\/www.adquiver.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdQuiver<\/a>, han firmado, el 17 de septiembre, un convenio de colaboraci\u00f3n a trav\u00e9s del cual el equipo de investigadores de&nbsp;<a target=\"_blank\" target=\"_blank\" href=\"https:\/\/inlab.fib.upc.edu\/\" target=\"_blank\" rel=\"noreferrer noopener\">inLab FIB<\/a>&nbsp;de la&nbsp;<a target=\"_blank\" target=\"_blank\" href=\"https:\/\/www.fib.upc.edu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facultad de Inform\u00e1tica de Barcelona (FIB)<\/a>&nbsp;de la UPC colaborar\u00e1 con&nbsp;<a target=\"_blank\" target=\"_blank\" href=\"http:\/\/www.adquiver.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdQuiver<\/a>&nbsp;en el desarrollo de la versi\u00f3n 2.0 de la tecnolog\u00eda MoirAI y avanzar en la aplicaci\u00f3n de t\u00e9cnicas de inteligencia artificial y&nbsp;<em>big data<\/em>&nbsp;en el marketing tur\u00edstico.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0106-1024x683.jpg\" alt=\"\" data-id=\"9827\" data-full-url=\"https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0106.jpg\" data-link=\"https:\/\/cit.upc.edu\/ca\/?attachment_id=9827\" class=\"wp-image-9827\" srcset=\"https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0106-1024x683.jpg 1024w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0106-300x200.jpg 300w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0106-768x512.jpg 768w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0106-1536x1024.jpg 1536w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0106-2048x1366.jpg 2048w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0106-219x146.jpg 219w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0106-50x33.jpg 50w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0106-112x75.jpg 112w\" sizes=\"auto, (max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0113-1024x683.jpg\" alt=\"\" data-id=\"9824\" data-full-url=\"https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0113.jpg\" data-link=\"https:\/\/cit.upc.edu\/ca\/?attachment_id=9824\" class=\"wp-image-9824\" srcset=\"https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0113-1024x683.jpg 1024w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0113-300x200.jpg 300w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0113-768x512.jpg 768w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0113-1536x1024.jpg 1536w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0113-2048x1365.jpg 2048w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0113-219x146.jpg 219w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0113-50x33.jpg 50w, https:\/\/cit.upc.edu\/wp-content\/uploads\/2021\/01\/Acto-Adquiver_MI_0113-113x75.jpg 113w\" sizes=\"auto, (max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div><\/div>\n\n\n\n<p>Esta colaboraci\u00f3n se enmarca en el proyecto&nbsp;\u2018Las Moiras de AdQore: plataforma tecnol\u00f3gica inteligente para la optimizaci\u00f3n de procesos Data-Driven Marketing enfocado al sector tur\u00edstico\u2019, subvencionado a trav\u00e9s del&nbsp;<a target=\"_blank\" target=\"_blank\" href=\"https:\/\/www.cdti.es\/index.asp?MP=100&amp;MS=818&amp;MN=2\" target=\"_blank\" rel=\"noreferrer noopener\">programa NEOTEC<\/a>&nbsp;del Centro para el Desarrollo Tecnol\u00f3gico Industrial (CDTI). Los equipos de investigadores trabajar\u00e1n, as\u00ed, en el desarrollo y escalado de MoirAI, y para conseguir&nbsp;<strong>un sistema m\u00e1s flexible y preparado<\/strong>&nbsp;<strong>para<\/strong>&nbsp;<strong>incorporar y gestionar cientos de variables a tiempo real basadas en los datos de comportamiento y contexto de los usuarios digitales<\/strong>. En definitiva, aplicar el potencial de la inteligencia artificial y del&nbsp;<em>big data<\/em>&nbsp;para la mejora de las ventas directas en las empresas tur\u00edsticas.<br><br>La versi\u00f3n 1.0 del proyecto MoirAI se desarroll\u00f3 gracias al apoyo del&nbsp;<a target=\"_blank\" target=\"_blank\" href=\"https:\/\/www.octsi.es\/octsi\/noticias-del-octsi\/convocatoria-eatic-2019\" target=\"_blank\" rel=\"noreferrer noopener\">programa EATIC<\/a>, una convocatoria de subvenciones a empresas de alta tecnolog\u00eda e intensivas en conocimiento en \u00e1reas de la Estrategia de Especializaci\u00f3n Inteligente de Canarias (RIS3), concedida por la Consejer\u00eda de Econom\u00eda, Industria, Comercio y Conocimiento del Gobierno de Canarias y cofinanciada en un 85 % por fondos FEDER.<br><br>La colaboraci\u00f3n entre AdQuiver \u2013empresa de desarrollo y agencia&nbsp; MAdTech<em>&nbsp;(Marketing and Advertising Technology<\/em>), especializada en la generaci\u00f3n de ventas directas digitales a trav\u00e9s de estrategias&nbsp;<em>data driven marketing<\/em>&nbsp;para el sector tur\u00edstico\u2013 y la UPC se remonta a febrero de 2019 y ha sido impulsada a trav\u00e9s del&nbsp;<a target=\"_blank\" target=\"_blank\" href=\"https:\/\/cit.upc.edu\/es\" target=\"_blank\" rel=\"noreferrer noopener\">Centro de Innovaci\u00f3n y Tecnolog\u00eda (CIT UPC)<\/a>, la entidad encargada de llevar al mercado y poner a disposici\u00f3n de las empresas las tecnolog\u00edas desarrolladas por los centros y grupos de investigaci\u00f3n de la UPC. El responsable del proyecto en la UPC es el investigador&nbsp;<a target=\"_blank\" target=\"_blank\" href=\"https:\/\/futur.upc.edu\/JoseCasanovasGarcia\" target=\"_blank\" rel=\"noreferrer noopener\">Josep Casanovas<\/a>, director de inLAB FIB, el laboratorio de innovaci\u00f3n e investigaci\u00f3n de la Facultad de Inform\u00e1tica de Barcelona (FIB) de la UPC, mientras que el investigador principal del proyecto es&nbsp;<a target=\"_blank\" target=\"_blank\" href=\"https:\/\/futur.upc.edu\/OscarRomeroMoral\" target=\"_blank\" rel=\"noreferrer noopener\">Oscar Romero<\/a>, tambi\u00e9n vinculado a inLab FIB.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Investigadores de inLab FIB de la UPC trabajar\u00e1n conjuntamente, durante un a\u00f1o, con el equipo de I+D de la empresa AdQuiver para la aplicaci\u00f3n de t\u00e9cnicas<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":5,"featured_media":9826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[935],"tags":[],"class_list":["post-9832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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