Diskover. Towards a new tourism model: personalised, “slow” and quality

The Covid-19 crisis and the total paralysation of tourism revealed the need to change the tourism model, with a focus on tourists’ greater personal awareness of the human, natural and cultural environment. However, despite new proposals that opt for more public spaces, more integration with nature and more experience with local elements, among other factors, two years later there is a need for a new model based on decentralisation and deseasonalisation of the territory.

With this aim, Diskover was created to transform the tourism model, decentralise and deseasonalise flows, and boost local tourism and local retailers. In addition, the objective is to create an awareness of “slow”, quality tourism.

Diskover has developed an app that incorporates in just one platform all the agents of the sector: tourists, businesspeople, local inhabitants, tourism developers and government bodies, with a collaborative approach. In addition, it opts for heritage assets that are not published on the internet, to strengthen collective knowledge of the territory.

The main milestones that Diskover will achieve are:

• Show the wealth of cultural, historical and natural heritage in the environment that is closest to users and contribute to reducing the carbon footprint by encouraging shorter journeys all year round.
• Decentralise tourism flows with a differentiated solution, offering over twenty thousand points of interest within reach of the users.
• Provide experiences based fundamentally on knowledge, learning and conservation of the territory.
• Take advantage of innovation and digitalisation as tools to reinvent the tourism model, making it more personalised, respectful and “slow”.